India of the pre- British era was known for its luxurious garments, precious stones and spices. The Raj brought a change in this scenario, causing the country to fall behind the times. Contact with global culture resulted in the natives imbibing the couture of the foreigners, namely the modern garb of the youngsters.
But, of late, there seems to be a fashion revolution taking wings in the Indian fashion scene. Where earlier young girls and boys shirked away from traditional attires like designer sarees, sherwanis, kurtas, churidars, etc. today we find them getting into these with a comfort that equals the one seen where the same crowd wears jeans or t shirts. What has led to this evolution in the fashion sense of the youngsters? It is nothing but the craze for Indian Ethnic Wear.
This trend shows us lovely girls adorned by figure hugging kurtis and sarees that enhance their beauty more poignantly than a couture gown. We see young boys embracing the bandhgalas instead of the tuxedos for formal events. Indian Ethnic Wear can be seen creating a splash in both, the Indian and the overseas markets.
Several Indian designers who are in the forefront of this ethnic revolution are in great demand. Both Indian and foreign celebrities swear of their mastery over textiles and their superior finesse, that adds an elegance to even the simplest of sarees or kurtis. Never before has such an interest in the Indian textiles been experienced by the forces to be reckoned with. Indeed, the fashion arena is on the brink of a volte face, one that is led by the ethnic Indian wear market.
But, of late, there seems to be a fashion revolution taking wings in the Indian fashion scene. Where earlier young girls and boys shirked away from traditional attires like designer sarees, sherwanis, kurtas, churidars, etc. today we find them getting into these with a comfort that equals the one seen where the same crowd wears jeans or t shirts. What has led to this evolution in the fashion sense of the youngsters? It is nothing but the craze for Indian Ethnic Wear.
This trend shows us lovely girls adorned by figure hugging kurtis and sarees that enhance their beauty more poignantly than a couture gown. We see young boys embracing the bandhgalas instead of the tuxedos for formal events. Indian Ethnic Wear can be seen creating a splash in both, the Indian and the overseas markets.
Several Indian designers who are in the forefront of this ethnic revolution are in great demand. Both Indian and foreign celebrities swear of their mastery over textiles and their superior finesse, that adds an elegance to even the simplest of sarees or kurtis. Never before has such an interest in the Indian textiles been experienced by the forces to be reckoned with. Indeed, the fashion arena is on the brink of a volte face, one that is led by the ethnic Indian wear market.
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